Many ecommerce website owners have a difficult time gaining traction in the search engines. No matter how hard they try, they just can’t seem to get some of those highly coveted first page rankings and number one rankings for high traffic keyword phrases.
This can be incredibly difficult if you do not have the skills and abilities to pull this off, but we have been helping many of our customers create ecommerce websites that get massive amounts of traffic and sell plenty of items online.
It’s quite possible that you’re making some big ecommerce website mistakes. And if that’s the case, it will be incredibly difficult to get those coveted first page rankings.
If you need help of any kind, feel free to call us at your earliest convenience. We’ll provide a free analysis and discuss what we need to do in order to help move you forward to attain high rankings in the search engines.
Plus, we have some tips that we would like to share with you to help benefit your ecommerce websites. Please use these tips to improve search engine rankings and sales.
Manufacturer’s Product Descriptions
Let’s face it. Many ecommerce website owners think that they can get away with adding the manufacturer’s product description without making any changes. This is a huge mistake if you’re attempting to get high rankings in the search engines.
In truth, Google and the other search engines are going to ignore your website if you copy and paste the manufacturer’s product description. You’ll never get first page rankings because you are not sharing unique content about the product.
In order to get past the search engine algorithms, it’s easy to make changes to the product descriptions so that they are unique and still get the same message across. Basically, just rewrite the product descriptions so that the search engines know that you did not copy and paste the content.
On the flipside, you can even rewrite these product descriptions so that they convert better. Add sales copy into the mix and add powerful calls to action as well. Not only will you get high first page rankings, but you’ll also make more sales this way.
Contact us if you need help with ecommerce website product descriptions.
Ignoring On Page Optimization
Whether it’s intentional or not, many ecommerce website owners ignore On Page optimization and this is a serious mistake. Your pages need to be optimized based on search demand.
Depending on the product, it’s very easy to add keyword rich content to your ecommerce pages. You’ll make it very easy for the search engines to know what you are selling, and this will help you to attain high traffic search engine rankings.
Some On Page optimization steps include:
- H1 tags – add these tags and make sure that you have model numbers within the title tags.
- Brand names – to get powerful search engine traffic, make sure that your title tags and H1 tags have brand names within them.
- Image alt tag – when you add an image, fill out the image alt tag information with a powerful keyword for additional SEO juice.
Call us today if you’re in need of ecommerce website help.