Setting up your first small business website can sound a little intimidating. For somebody who isn’t familiar with the process it will sound even more challenging, because where do you start? But once you’ve taken the dive and established what you set out to achieve, you can build a powerful source of income. Keep reading if you want to get some perspective on what you need to do.
There are 9 important steps you’ll have to follow if you want to compete on the internet. More and more people are shopping online, which means there are individuals with the same intentions of setting up shop. If you can do it better, it will ensure you a bigger piece of the pie.
Step One: Decide The Purpose For Your Website
Before you start doing anything, you need to decide what the purpose of the site is going to be. Will it be used simply to create an online presence, which ultimately redirects users to something else? Or do you want to turn it into a complete e-commerce site? It’s critical that you build the right foundation in order to get what you want out of the site.
Step Two: Choose Your Web Content Management Software
Step Three: WordPress
Chances are you’re going to go with WordPress because it offers an amazing and easy experience. You’ll learn the ropes quicker than you think, but it’s also an incredibly powerful platform to work from. Even big corporations like CNN believe in the capabilities of WP.
Take the guide through the system and familiarize yourself with how things work. Make a few posts, play around with the themes, and learn about where you have to make the tweaks. The great news is that you don’t need any knowledge about coding.
Step Four: WooCommerce
For your small business website to turn a profit, you have to install WooCommerce. This software gives you the ability to showcase products and accept payments while keeping track of everything that happens. Stock information, sales reports, special deals, these are just some of the things you’ll be able to utilize. Take note that it’s not going to change the theme of your site, so choose the theme carefully. Some themes work much better than others.
Step Five: Choose A Host
A host is a server that will carry the website so-to-speak. Ideally, you want a server that is fast, stable and gives you loads of traffic space. There are some big hosting companies you can look into like GoDaddy, which is where you can buy the domain as well.
Step Six: Choose A Template And Plugins For Your Website
The template, or theme if you want, shouldn’t be chosen lightly. It has to fit with the business while giving users a great experience. As for the plugins, they are essential for boosting site visibility and user engagement. With the right plugins you can easily earn respect from search engines and enjoy higher rankings.
Step Seven: Develop Your Website Content
However, even with all the plugins in the world, you’re not going to get traffic without content. The content you post on the site should be based on keywords related to your business, but it also needs to be original and informative. By developing content you are establishing an authority position, and most likely boost sales.
Step Eight: Organise Your Website
Users pay attention to 2 specific things, namely the speed with which the site loads and how easy is it to navigate. Never stop wondering how you can organize your website to reflect both of these elements because they are crucial if the site is going to survive.
Step Nine: Populate And Maintain Your Website
The last step is to bring your business site to the market. Even though there will be traffic coming in, you’ll have to reach out through social media and other platforms. You have to create hype around the site and keep it up to date through new posts and products. Otherwise it’s not going to grow.
Yes, it’s a lot of work, but it can be done. Your other option is to contact a professional agency that will take care of all these things for you. They’ve already got the knowledge and experience, all you need to do is tell them what you want.