Your online presence is one of the most important prerequisites for finding new clients. Eighty-one percent of shoppers look for product and service information online prior to making a purchase, an AdWeek survey suggests.
What does it take to turn these people looking for information into actual customers? Website design and usability are two of the essentials for boosting engagement. Obviously, certain tactics will deliver much better results than others.
While logo design isn’t strictly a web graphic element, it plays a role in boosting brand recognition and building your online reputation.
The logo sets the tone of the entire website. Very often, designers use it as a source of inspiration for colour and graphic element selection. In this instance, colour theory comes into effect.
Colour theory refers to the fact that colour provides visuals cues and prompts people to act or respond in a certain way to the message. According to a KissMetrics survey, 85 percent of shoppers put colour as a primary reason for their decision to buy a certain item.
The selection of the right colours can lead to an 80 percent increase in brand recognition and brand recognition is a primary factor for higher consumer confidence. All of this starts with the logo and its appearance.
Functional Website Navigation
People today have a relatively short attention span. You have just a few seconds to impress website visitors and make them explore your content. If people aren’t happy with what they see, they’ll simply move on to another website.
Navigation is one of the most important website design elements. It gives visitors an instant idea about the content of the website. Menus should be well-structured, descriptive enough and intuitive. While a menu should tell what the website is all about, it should also be concise and capable of presenting the hierarchy of information.
An interesting case study involved the website of PrintGlobe – a printing tools company from Texas. Since the company’s website wasn’t converting as expected, a re-design took place. Several tests were carried out. Developers concluded that improvements in navigation delivered the best results in terms of conversion – an increase of 18.5 percent (based on a sample size of 15,000 website visitors).
Content Creation Pays Off In The Long Run
Even if you have the perfect website with the most functional graphic elements, you’ll still fail to get sufficient conversions in the absence of quality content.
Standard marketing doesn’t work in today’s world. The web audience wants to get something meaningful from its interaction with brands. Producing high quality, informative and unique content is essential for establishing a relationship and building a loyal clientele.
Understanding your audience, choosing niche topics, focusing on the quality of the content and having a call to action all rank among the content marketing essentials according to Forbes.
You can’t leave content creation to chance. It’s one of the most important techniques for reputation establishment and SEO improvements. Also, there are numerous content marketing strategies you can try, depending on your goals and the needs of your prospects.
Website Design And Conversions: A Few Additional Facts
Website design has an impact on all of the important business metrics – audience retention, conversions, sales and long-term profit. You can’t just go for a free template and expect people to take you seriously. A generic appearance and lacklustre functionality will keep you from standing out and demonstrating your expertise.
Whether you sell online or you simply want to present your brand in the digital realm, a design will have a paramount impact on conversions. Nearly 94 percent of first impressions are design related, Digital Information World reported. Once it loads, the typical visitor will form an opinion about your website and your brand in 0.05 seconds. These numbers mean you can’t just put an amateur website together and hope for the best.
Almost 94 percent of internet users name to design the primary reason for mistrusting a website. Almost 75 percent report that they make a judgment about the credibility of a brand on the basis of website design.
Web design and development solutions rank among the most cost-efficient marketing tools you have at your disposal. Such services are good for startups and they’re also excellent for larger companies. Spending money on professional design will produce a high return on investment (ROI). If you’re serious about growing your business, working with professional developers should be one of the first steps to undertake in terms of building a sensible online presence.