Your website is the face of your business in the online realm. An AdWeek survey suggests that 81 percent of people conduct online research before making a buying decision. Giving these potential buyers a chance to find you online and learn more about your brand’s can be the key to long-term success.
A successful business website has some important characteristics that set it apart from all of the generic pages out there. Here are five of the essentials you’ll need to master if you want to build a sensible online presence.
Perfect Your Site Concept
To have a great business website, you should work on the preliminary concept before moving on to any other aspect of development.
What’s the purpose of your business website? Are you trying to sell products online? Are you trying to introduce a new band? Would you like to form a community around your brand? The goal that you have in mind will be determining for just about every aspect of website development.
Having a beautiful website is great but giving people a chance to find it is even more important. This is the main reason why on-page optimisation plays a role in building the perfect business website.
On-page optimisation focuses on the elements that you can improve to enhance the search engine positioning of your website.
The content is probably the most crucial on-page SEO element. Make sure that your website has tons of information, detailed product descriptions, an about us section and even a blog. The more often you upload quality content, the more pages you’ll have indexed on the Google search engine results pages.
A few other important on-page SEO elements to pay attention to include perfect functionalities (free from bugs), meta and alt tags, keywords included in the respective tags, the use of headline tags, inbound links to other relevant website pages and URLs.
Build Your Social Media Presence
Nearly 78 percent of the US population has at least one social media profile, a Statisa report suggests. Of the 7.2 billion people living on the planet, three billion have Internet access and 2.1 billion people are active on at least one social media, a Link Humans report suggests.
The vast majority of adults aged 18 to 34 is likely to follow a brand on social media. In 2015, Facebook influenced nearly 52 percent of both the online and offline buying decisions. The number is up significantly from a 36 percent influence rate in 2014.
These numbers suggest that everything you do on social media matters for popularising your website. Build a community and share useful content with your followers. Use social media profiles to get feedback about your services and your website content. Social networks give you tons of useful information you can utilize to increase the relevance of your online presence even further.
Work On Your Online Reputation
Online reputation establishment involves many aspects of spreading the word. Social media marketing is just one of the tools that you can use to improve the popularity of your corporate website.
Work on getting backlinks and mentions from relevant industry websites. What’s the best way to get noticed by the leaders in the field? Publish relevant content, reach out and be active. Collaborations with industry experts, uploading videos and infographics will solidify your reputation as an authority in the field. If you’re viewed as an authority, other websites and internet portals will get to mention and link your website more frequently.
What’s Conversion Rate Optimisation and Why does it Matter?
The final aspect of business website development is conversion rate optimisation or CRO.
CRO refers to tracking the number of visitors who become website customers. Tracking this metric will give you a better idea about the relevance of your website and the techniques you van employ to generate more revenue.
Through CRO, you can identify problems that customers are experiencing, figure out if you’re attracting the right audience and reduce the amount of money you’re spending on online advertising. CRO brings a high return on investment, which makes your campaigns much more cost-efficient.
A good business website attracts the right audience and it keeps these people actively engaged. You can accomplish the goal by understanding the needs of your audience and getting your website developed by professionals and coming up with a solid content plan. All of these steps and reputation establishment efforts go in the development of a business website. You’ll have to do your homework if you want to reach the right crowd and increase your business revenue through the online development.